From tales in the trenches to strategy formulation, we've designed our agenda to challenge your thinking and inspire action.

Tuesday September 10, 2019

8:15 AM

Registration / Morning Coffee

8:15 AM - 9:00 AM (45 minutes)

The doors open at 8:15. Show up early to get checked in and enjoy complimentary coffee and pastries. 

9:00 AM

Welcome to Cause-Effect - Opening Remarks

9:00 AM - 9:10 AM (10 min)

Alex Berg will welcome you to our first Cause-Effect conference and will give you a brief overview of the day’s activities. 

Alex Berg

Alex Berg

Director of Strategy & Analytics at Fell Swoop

9:10 AM


Designing for Persuasion

9:10 AM - 10:10 AM (1 hr)

Technology has allowed services to have a more pervasive role in people's lives, influencing their everyday behaviors. And we are swimming in a sea of academic insights on how people make decisions and what levers influence their behavior. But what does it mean to apply these insights practically in the design of our products and services?

When targeting behavior change, how do we integrate new methods, or remix existing methods, into our design and product development process? What are the considerations when scaling a behavior change value proposition?

10:15 AM


Designing For The Worst Case

10:15 AM - 11:15 AM (1 hour)

Any good Designer knows their product’s value proposition:  what makes your product awesome and compelling?  But are you just as articulate and crisp about what makes your product dangerous to users and to ​the world at large? ​Do you spend enough time thinking about the ways your work is mis-used by others?  

In this talk, Matt will reflect on the flip side of the Value Proposition: the Threat Potential and how the use and abuse of our products by bad actors relates to our industry’s ongoing conversation about ethics in design.  

There will be no preachy finger-pointing. Just stories, questions and an open discussion that will give us all a framework for thinking about the impact we make in the world. 

11:20 AM


Building the right product: how do you know?

11:20 AM - 12:20 PM (1 hour)

It has happened to nearly everyone. Your carefully designed and researched product launches.....and falls flat. It works, but no one cares.

During our panel we'll discuss how to use research, analytics, iterative deployment, and more to better the odds that your product engages your audience and brings home results. 

Moderated by Fell Swoop's Alex Berg.
Alex Berg

Alex Berg

Director of Strategy & Analytics at Fell Swoop

12:30 PM



12:20 PM - 1:20 PM

Enjoy a great catered lunch and get to know your fellow conference attendees. Lunch will be served in Create 33 and Madrona Venture Labs new event space with sweeping views of Puget Sound and Mt. Rainier.

1:30 PM


Voice Strategy

1:30 PM - 2:30 PM (1 hour)

Over the long-term, voice-driven products could be more disruptive than mobile products. As a result, how do product and design approaches need to evolve and adapt to make way for digital voice innovation?

Phillip will break down the anatomy of interactive voice products - outlining the opportunity landscape and how to be successful in voice interface development stages - including design, brand voice, prototyping, evaluation and iteration.

2:35 PM


Your UX is Your Brand

2:35 PM - 3:35 PM (1 hour)

In the past two decades user experience has become the most important element in positively shaping customer opinions of your brand. That doesn’t mean visual identity, advertising, and communications are dead. It’s a new world though, and how these elements work together to establish the brands of the future requires new thinking.

During this panel discussion we’ll speak with leading marketers and brand builders about the importance of a multi-faceted brand development. 

Moderated by Fell Swoop's Mark Popich
Kate Ramsey

Kate Ramsey

Sr Principal - UX Design & Experience Strategy at Nordstrom

4:45 PM


Beer, Wine, & Networking

4:45 PM - 6:00 PM

Kick back and enjoy a beer, glass of wine, or an alternative beverage while you get to know fellow conference goers. It's a great opportunity to network and meet other experts in the field. First round is on us.